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  • U.S. GMO crop companies double down on anti-labeling efforts
    One year after the launch of a social media effort to allay consumers' concerns about the safety of foods made from genetically modified crops, U.S. companies that develop GMOs have further committed to a multimillion-dollar campaign to defeat attempts to add GMO labels to such foods. "We are not going to sit down for that (labeling)," Cathleen Enright, spokeswoman for the effort, said in an interview. It is the mechanism that we can’t abide.” Monsanto Co., Dow Chemical and other GMO crop backers last summer kicked off an interactive website, called GMO Answers, as the centerpiece of a broad effort to win over consumers. A speakers' tour and social media advertising are part of the effort.
  • OkCupid admits to Facebook-style experimenting on customers
    By Sarah McBride SAN FRANCISCO (Reuters) - OkCupid, a top U.S. matchmaking website, intentionally mismatched users to test its technology, the IAC/InterActive Corp service said on Monday, weeks after Facebook Inc admitted to misleading users in a psychological study. "When we tell people they are a good match, they act as if they are," co-founder Christian Rudder wrote in a blog post. "Even when they should be wrong for each other." Conversely, couples told they were bad matches, even when OkCupid's algorithm showed the opposite, were less likely to exchange four messages. Exchanging four messages is an OkCupid measure for gauging romantic interest.

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